Monday, December 19, 2011

Author: Cinnamon Makes You Spend More Christmas Cash

Posted By on Mon, Dec 19, 2011 at 7:05 AM

While retailers bombard your visual and aural senses each holiday season, it turns out that what you smell may drive you to spend more of your Christmas cash.

Writing for time.com, marketing consultant Martin Lindstrom reported that a waft of cinnamon drove him to buy holiday decorations and begin writing Christmas cards, in spite of the fact it was only Nov. 5. It turned out that Lindstrom had been targeted with scents of cinnamon that had been pumped in from behind some retail displays.

Dr. Gemma Calvert, an expert in brain imaging from Oxford, England, discovered the ability of smells to reactivate childhood memories and go as far as manifest consumer behaviors to buy more holiday items.

Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate our Minds, writes in this week's Time that this season, Trader Joe's, Publix and other supermarkets are prominently displaying heavily scented cinnamon items near checkout lines. At Bed, Bath and Beyond, Home Depot and other big box stores, Lindstrom said cinnamon-scented pine cones are purposely positioned near the doors.

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