Thursday, January 26, 2012

A Wing and a Prayer? No Longer Aboard Alaska Airlines

Posted By on Thu, Jan 26, 2012 at 9:40 AM

Frequent fliers aboard Alaska Airlines may be familiar with the air carrier's 30-year tradition of placing prayer cards on meal trays. But the airline has decided to ground the practice beginning next week.

Effective Wed., Feb. 1, fliers will no longer receive excerpts from Old Testament psalms printed atop photographs of sunsets or beaches. An Alaska Airlines spokeswoman said the carrier got more positive comments than negative ones, but lately, opinion has shifted.

"Religious beliefs are deeply personal and sharing them with others is an individual choice," said airline CEO Bill Ayer.

Many customers had assumed that the prayer cards were the idea of former CEO Bruce Kennedy, who did missionary work after leaving Alaska Airlines, but it was actually a marketing executive who brought the idea over from Continental Airlines.

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