This afternoon, Idaho's tallest building became just a little bit taller.
Atop Boise's 20-story, 267-foot-tall US Bank building at 1020 W. Main St., Radio Boise switched on a 19-foot-tall transmitter, as well as its brand new frequency at 93.5 FM.
Station manager and founder Jeff Abrams led the introduction of the new transmitter live from the building's top floor just after noon. Chuck Graywolf led a brief prayer on the air, after which Radio Boise's programming began to broadcast through the new channel.
"This new channel will rebroadcast our signal from our mother channel 89.9, but clearer and cleaner," said Abrams.
Radio Boise will target listeners In a two- to three-mile radius around the City of Trees' downtown corridor.
The new transmitter is afixed to the US Bank Building's roof, with enough weight to withstand 130-mph winds, according to Radio Boise. Building owners Unico Properties and Radio Boise signed a five-year lease for the use of the building's rooftop.
The transmitter aims to ensure a clear signal for listeners in low-lying areas of the city, according to Abrams, and expands the station's service area from 227,000 people to more than 350,000.
"It's been 18 months since Radio Boise started," said Abrams. "It's a rare occasion that a brand new radio stations serving 500,000 people can launch in this country."