A Colorado tourism executive, with 20 years in the travel industry, will soon take the reins of the Boise Convention and Visitors Bureau on Monday, April 1.
BCVB announced Wednesday that it had selected John Cohen after a nationwide search to replace recently retired Executive Director Bobbie Patterson. Cohen recently served as executive director of the Durango (Colo.) Area Tourism Office. According to BCVB, Cohen grew the overall revenue of the Durango organization by 30 percent and increased bookings by 85 percent from 2006 to 2011.
BCVB, which was tangled in a nearly two-year-long tug of war with the Greater Boise Auditorium District over funding and operational oversight, recently announced that it had crafted a new partnership with the Boise Metro Chamber of Commerce in order to "reduce costs by allowing the organizations to share resources," which included BCVB moving from its offices next to the Owyhee Plaza Hotel to the Chamber's offices on Fifth Street. Additionally, the Boise Valley Economic Partnership shares office space on the same floor.
"All three entities that strive to promote the Boise Valley ... will be in the same location, working together," said Bill Connors, president and CEO of the Boise Metro Chamber. "This is a partnership that has proven to yield great results in many cities across the country, and we look forward to bringing the same benefits here to Boise."