Wednesday, August 15, 2007

Taking One Down in Cali, Too

Posted By on Wed, Aug 15, 2007 at 4:00 AM

Alt-weeklies like ours do love to crow when a mainstream competitor bites the dust, don't we?

From a sister paper in Orange County, the OC Weekly, we heard tell of another "faux-alt" going down.

In this case it was SqueezeOC, a publication put together by the Orange County Register, a daily paper.

In their announcement of the fold, the Register said it was going to take the magazine online only, because the audience was there.

“It is a young adult audience and, generally, the first place they go for information - for things to go and do – is to the Internet as opposed to a print product,� said Christopher Schulz, an executive with the parent company.

Bushwah, sayeth the OC Weekly.

"Reality check: It never really caught fire as a hot journalism commodity," wrote Janine Kahn of OC Weekly. "The spinners didn't admit it, but it's clear that the publication—billed ridiculously as 'alternative'—is hemorrhaging dough. Instead, they're putting the word out that going digital is the way to reach their target audience. Puh-lease."

The parent company laid off three people who were working on SqueezeOC, and "reassigned" some 15 others.

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