Friday, June 12, 2009
Worn Free to follow your heart
Posted by Amy Atkins on Fri, Jun 12, 2009 at 2:46 PM
On Monday, June 15, totally tubular online T-shirt retailer PalmerCash opens its flagship brick-and-mortar boutique in downtown Boise at 807 W. Idaho St.
As if that wasn't cool enough—and a good sign that things may be looking brighter in this dark financial time—the store will feature, among others lines, the hip, hipster, happening designs of Worn Free tees.
Worn Free's rock 'n' roll T-shirts are different from those pretend vintage ones at the big-box stores. Rather than replicas of concert tour T-shirts available at AC/DC or Rush shows years ago, Worn Free takes their inspiration directly, or indirectly, from what the innovative icons of yesteryear wore: Frank Zappa's "Rental," John Lennon's "You Are Here," Marc Bolan's "Raleigh Grifter" and Elvis Presley's "TCB Karate" are but a few of the retro options.
Reid Scott's character Brendan Dorff on the TBS show My Boys wears Worn Free tees, as do real-live famous folks like Robert Downey Jr., Jennifer Aniston, Mischa Baron, Ellen Page, Ryan Gosling, Tori Spelling, Joel McHale and Robert Plant. And as of Monday, add Boiseans to that list. The chic, sophisticated ones, anyway.
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These shirts are amazing. I used to be an avid thrift store shopper who only would wear vintage clothing. When I came across worn free shirts at a boutique in santa monica I was really impressed by the feel of the cotton and the way they fit(not to mention the designs are really cool). I have a few of the John Lennon shirts they carry including my favorite - Working Class Hero - which seems to really spark peoples curiosity when I wear it out. I think that people subconsciously remember the iconic image of John wearing that T before he died and can relate to it. Maybe I'm just crazy. If I had the money I would buy every shirt of theirs because of the quality, and the feeling you get when you wear something that once graced the shoulders of legends. Check out wornfree.com to see all the artist they license.
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