That simple bass/drum/vocals/guitar + hot chick in a narrative video (especially if the action runs in reverse) + charismatic or brooding frontman (especially if he has a crazy head of hair—or none at all) + heartfelt rock is a formula that works. Ask Nickelback. Or Daughtry.
Or ask Theory of a Deadman. Under the guidance of Nickelback's curly-headed Chad Kroeger, the melodic Canadian rock group known as TOAD to their fans (wonder if they thought about that during the "what are we going to call ourselves" meeting?) is gaining some traction, including a spot performing during the opening ceremonies of the Winter Olympics in Vancouver, B.C., next month, as well as headlining a show here in Boise at the Knitting Factory on Sunday, Feb. 21 with Halestorm, Adelita's Way and Taking Dawn. The Olympics and Boise. Those are big deals for a band, right?
And frontman Tyler Connelly's bitch bump (you may know it as a pompador) definitely qualifies as a factor in the above formula.