Saturday, June 4, 2011

GoLite Opens Short-Time Pop-Up Store in Boise

Posted By on Sat, Jun 4, 2011 at 3:00 PM

If outdoor recreationists have a mutual dirty secret, it's that we love our gear. We gaze lovingly at our new backpack with its ergonomic shoulder straps, built-in hydration system and lumbar ventilation, and our all-leather hiking boots with the seamless tongue so dust and dirt don't get in. These items get a place of honor in our closets.

One the the bad things about gear—besides the fact that there's always something new on the market—is the price. Ironically, getting back to nature doesn't come cheap. But fans of ultra-light gear are getting a break through Monday, June 20.

GoLite has set up a temporary shop at the corner of Ninth and Main streets in downtown Boise, offering its entire line of clothing, accessories, backpacks, tents, sleeping bags and luggage at 30-60 percent off the price typically charged in retail stores. It's a sales plan the Boulder, Colo.-based company experimented with in Colorado, but the Boise visit is a first outside the Rocky Mountain state.

Additionally, the pop-up store is hosting Andrew Skurka—adventurer of the year in 2010 for Outside magazine and in 2007 for the National Geographic Society—for two presentations. On Wednesday, June 8, he will present a slideshow about his Alaska-Yukon expedition, a trip featured in National Geographic. On Thursday, June 9, he will lead a lightweight backpacking clinic.

Visit golite.com for more information.

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