Thursday, October 20, 2011

Brewforia-Bown Parts Ways With Brewforia, Becomes Bier:Thirty

Posted By on Thu, Oct 20, 2011 at 10:16 PM

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The original Brewforia in Meridian and Brewforia-Bown have officially severed ties. On Oct. 18, Brewforia-Bown became Bier:Thirty Bottle and Bistro.

According to Bier:Thirty co-owner Chris Oates, the spot will continue to focus on premium suds but will also expand its menu considerably and offer wines by the glass.

“We want to put more of an emphasis on the food that we’re doing—not that there’s less emphasis on the beer at all,” said Oates. “We want to go more local food, more Northwest cuisine, get away from just having sandwiches and chips and stuff we have had.”

According to Brewforia owner Rick Boyd, the change arose due to differing visions.

“Essentially, Chris wanted to go a different direction and it wasn’t a direction that would’ve kept it as a Brewforia. … From what I understand from him, it’s going to be a little more food-focused,” said Boyd.

But food wasn’t the only reason the stores parted ways, according to Oates.

“The menu wasn’t a huge part of it. … There’s a lot of other reasons that we can't necessarily get into,” said Oates. “But the menu is one thing that we wanted to be able to change and do a little bit different. … They were trying to do some of our sandwiches but not being able to execute them properly up there.”

Brewforia-Bown wasn’t technically a franchise, Boyd explained, but rather a “licensed facility.”

“So they had the rights to use the name and the concept that we had granted them. ... It wasn’t owned by Brewforia. It was owned by Chris and Kammie, and they’ve decided to just do things a little differently,” Boyd said.

But Brewforia isn’t singing the brews blues just yet.

“We’re OK with it," Boyd said. "We’ll just continue to keep chugging along. We’re already looking to open a few more stores here in the valley in the near future.”

Though Boyd hasn’t settled on any locations, he mentioned the downtown Boise-Boise State area as a likely possibility.

“Our goal is to grow Brewforia and open more stores and to develop a very cohesive, consistent brand,” said Boyd. “So it’s important to us that our stores reflect a similar look an feel and our menus be consistent throughout.”

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