As nuts as the film and music portions of SXSW are, they are quickliy being eclisped by the juggernaut of the interactive conference, as nearly any big idea or new technololgy worth a dang is being launched there.
A quick stroll through the trade show section of the festival innundates even casual observers with so many big ideas, it almost feels combersome to carry them all out with you.
A particularly interesting one was from a company called Urthecast, which is installing cameras on the international space station that people can use to look down at a region and see what people are posting to Twitter. It should be live by the end of the year.
In the video below, a company representative demonstrates the technology.