Wednesday, July 4, 2012

Payette Will Soon Roll Out Canned Brews

Posted By on Wed, Jul 4, 2012 at 3:04 PM

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Two of Payette Brewing Company's flagship beers—Payette Pale Ale and Mutton Buster Brown Ale—will be available in cans later this month.

Canned brews will be sold at Payette’s headquarters at 111 W. 33rd St. in Garden City starting Thursday, July 26, and through local distributors on Monday, July 30.

“As it appears, we’ll have the first canned beer in the state,” said Sheila Francis, Payette’s director of marketing.

Payette has contracted a rolling cannery from Northwest Canning until it can afford a $100,000 cannery of its own. It has also purchased 209,000 pre-labeled cans, with labels designed by Drake Cooper Advertising Agency in Boise. The first run of canned beer will number 25,000.

Canning beer has been part of Payette’s game plan from the start because it has some advantages over bottled beer—aluminum weighs less than glass and is more portable, it also eliminates light contamination, and the seal is more airtight than a bottle cap.

“Light and oxygen are the two greatest enemies for beer,” said Mike Francis, Payette's master brewer.

Other popular Payette beers will also join the lineup. The Outlaw IPA will find its way into cans early in 2013.

Payette is reaching out to local companies like Flatbread Community Oven, Brewforia, Boise Co-Op and Boise Fry Company, but which spots will be selling the brewery’s canned beer is still up in the air.

“Nothing’s for certain yet,” said Francis, referring to distribution.

But Payette won’t be Boise’s only canned craft beer for long. According to the Idaho Business Review, Sockeye Brewery will start a canning operation early next year at its new location near Fairview Avenue and Cloverdale Road.

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