Thursday, December 20, 2012

Allen Ireland Explains Neurolux's Exterior Makeover

Posted By on Thu, Dec 20, 2012 at 11:16 AM

Neurolux underwent a change of facade to help delineate the bar as a separate business, according to owner Allen Ireland.
  • Andrew Crisp
  • Neurolux underwent a facade revamp to help delineate the bar as a separate business.

Boiseans bustling past downtown haunt Neurolux have no doubt noticed a change in the facade of the bar, located at 111 N. 11th St.

The front of the bar has been repainted stark white, with large black lettering spelling out "Neurolux" just above the patio.

The exterior formerly featured Toby Robin's bright red mural, which covered the entirety of the Hitchcock Building that also houses the Record Exchange. Neurolux owner Allen Ireland responded to Boise Weekly via email about the updated exterior.

"We decided it was time to break free from [the] mural to gain a greater street presence. There was no delineation between where we began and ended. This change to the building's facade creates a distinct, recognizable appearance that is solely Neurolux," Ireland wrote.

He added that other new elements are on the way to further augment the building.

"The first phase of the project, painting the facade and installing the letters, is complete. Now we are awaiting the arrival of a 20-foot-tall wall of bronze architectural laser-cut metal panels. These panels will add a decorative, vertical element and give us the appearance of a stand-alone two-story structure," Ireland wrote.

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