Pleo creator Caleb Chung and the economics of cute
By Tara Morgan
Pleo, short for Personal Life Enhancing Organism, is the brainchild of Boise's Caleb Chung. Though Chung is also known for inventing the late-'90s phenomenon Furby, he's not at all what you'd expect from a robot inventor; he speaks more on art and philosophy than wires and algorithms. That's because Chung—an ex-mime and stuntman—just kind of fell into the toy industry.