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Best Boise Weekly Ad 

"Our bagels are like vaginas ... what's not to love?" —River City Bagel and Bakery

Editors' Picks

If we had a buck for every person who talked about that ad, our publisher could retire. Funny thing is, it wasn't even our brainchild (we wish it was, but some ad agency out of California gets the kudos on that one). Apparently, it escaped most people that the ad ran in BW in support of the Vagina Monologues at Boise State—maybe that was because River City Bagel and Bakery slated the ad to run a week after the Vagina Monologues, but whaddeva.

(Sorry, no information is currently available for other years in this same award category.)

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