How do you know when you're cool? When friggin' Beyonce wears a pair of your sunglasses. When brothers Taylor, Brooks and Tanner Dame started making wooden sunglass frames in a garage, it was the low-key start of what has become one of the area's hippest businesses, decking out the fashion and ecologically minded in swank wooden and biodegradable acetate frames. Hell, these guys even found a way to repurpose wooden skateboard decks. Sure, an appearance on the reality show Shark Tank helped put the company in the public eye, but all it really takes is one diva to throw you over the top. 439 S. Capitol Blvd., Boise, 208-629-8099, iwantproof.com.