If you've been hearing incessant "ting" sounds, don't bolt for the hospital: Odds are you're hearing the notorious Lee Read commercials, which leave the sounds of blingin' jewelry stuck in our heads. It's fitting that this year's winner is the store that has dubbed itself "Idaho's diamond jeweler." And Lee Read is all about being local--from its catch phrase to its website, which is covered with photos of happy Idahoans sporting shiny baubles and shinier smiles. Who knew diamond heaven was in Idaho? The freeway-adjacent "dream store" is filled with all that glitters--plus a 1,200-gallon tropical fish tank.
Second Place: R. Grey Gallery
Third Place: Molenaar Jewelers