You won't find any stilettos at Shu's. In fact, if you wear a pair of sky-scraping heels into Shu's Idaho Running Company, you'll probably want to hide them before the store's uber-energetic owner, Mike Shuman, spots them. What you will find is great customer service. The staff knows its stuff--about running, feet and shoes. Put yourself in their capable hands, test drive a few pairs with a jog around the State Street strip mall, and leave with a pair that is more comfortable than a pile of pillows wrapped in your favorite blanket and topped with baby lambs on clouds. Shu's loves Boise as much as the city loves it, and Shuman always takes a chance to give back. So lace up and hit the trails/streets/treadmill--whatever. You just might end up enjoying a run and losing that beer gut.
Second Place: Shoe Fetish
Third Place: Piece Unique/Shoez