As newspapers look for "new revenue models" and "ways to capitalize on the Internet economy," Boise Weekly thought long and hard about what our readers want. The answer was sitting right in front of our faces the whole time: Y'all love to eat and drink. So we came up with the Boise Weekly Card, another piece of plastic for your wallet that easily earns you 40 percent off at a growing number of Treasure Valley eateries. Did we mention the discounts on tattoos and spa treatments, too? How's that for multimedia?