Cover That Bagel 

It wouldn't be a Food Issue without some mention of the most famous advertisement to grace BW's pages of late. Flash back to February, when the Broadway show "The Vagina Monologues" was in town. One of the local sponsors was River City Bagels, owned by Jodi Kummermehr. As they did last year, the downtown bagel shop placed an ad in the show's program, showing a stack of bagels and the tag line: "Our bagels are like vaginas: What's not to love?"

But when that design became a BW ad last week, without any reference to the "Monologues" show, Kummermehr's shop got a lot more popular.

"I've had radio stations in Virginia calling, wanting a T-shirt," Kummermehr said.

Several Web sites picked up on the ad, including a writeup on www.newwest.net (by Jennifer Gelband, a freelancer for BW). The ad was also posted on www.adfreaks.com. Before long Kummermehr was hearing from patrons reacting to the ad. Some, she said, hated the ad but still, apparently, love her bagels.

"One lady brought in a letter saying, 'How inappropriate,'" Kummermehr said. "But then she bought bagels."

To the women who have issues with the ad, Kummermehr said she has a ready-made response. "We're thinking, 'Don't you have one?'" she said. "It's a part of the anatomy."

The ad, she said, was designed for her by a California ad design company which, she added, had other, racier designs that she turned down. She hasn't yet decided if she'll use it again.

Pin It

Comments

Subscribe to this thread:

Add a comment

Note: Comments are limited to 200 words.

Latest in Citydesk

From the Archives

Most Commented On

Top Viewed Stories

© 2014 Boise Weekly

Website powered by Foundation