Denali Delivers 10,000 Scoops of Moose Tracks Ice Cream to Boise Patrons 

click to enlarge JUSTIN KIRKHAM
  • Justin Kirkham
The Grove Plaza filled with moose heads as children roamed through the courtyard, sporting their Moose Tracks headbands and holding ice cream cones.

Meadow Gold Ice Cream and Denali, a flavor production company based in Michigan, teamed up on July 14 for four hours of free ice cream and cash donations in support of local Salvation Army stores. For every dollop of ice cream scooped, Denali donates $1 to the Salvation Army.

“We get through 10,000 scoops, hopefully, in a four hour period and raise $10,000 for the Salvation Army,” said Matt Jackson, Public Relations Director for Denali.

For the last five years Denali has held over 23 fundraising events, donating over $250,000 to Salvation Army stores throughout the country.

Denali provided their signature Moose Tracks flavoring for the fundraiser, along with a $10,000 donation to the Salvation Army, while Meadow Gold donated 10,000 scoops of ice cream to the public. Their end goal was to promote their product while gathering funds for a charitable cause.

click to enlarge KELEAH PINTO
  • Keleah Pinto
“Meadow Gold Ice Cream utilizes Moose Tracks as one of the key flavors in our assortment—it’s one of our best-selling flavors,” said Matt Evans, Utah sales representative for Meadow Gold.

Denali and Meadow Gold contacted the Salvation Army executive advisory board, asking to come to Boise for the event. According to Board Vice Chairman Ryan McFarland, this is the first year the event will be held in the City of Trees.

"They're here to support the Salvation Army, and we're here to support them," Mcfarland said.

In addition to the ice cream, patron Peggy Birkinbine told the BW she was excited to help raise funds for the Salvation Army.

"They do a lot for our community in a variety of ways," Birkinbine said. "They help the homeless;, they're church-involved and they are just great."

The Salvation Army invited Service Unit 28 of the Girl Scouts, as well as Wells Fargo representatives and other interested groups, to scoop ice cream for the event.

Service Unit 28 director Mandy Green and her troop of girls helped hand out ice cream for one hour of the four hour-long initiative. The service unit has taken part in several fundraisers with the Salvation Army in the past and jumped at the opportunity to do so again.

"We're just trying to do our part in the community," Green said.


Pin It
Favorite

Comments


Comments are closed.

Calendar

Today's Pick

Comedian Bill Burr

Latest in Citydesk

  • April 23, 2017: What to Know

    April 23, 2017: What to Know

    The polls are open in France, President Donald Trump's approval rating is low, Happy Days star Erin Moran is found dead and Washington State University is (not) jumping on the unicorn bandwagon.
    • Apr 23, 2017
  • April 22, 2017: What to Know

    April 22, 2017: What to Know

    The Trump White tightens the leash on sanctuary cities, marches for science circle the globe, Warm Springs Avenue reopens, a rough night for the Steelheads and a big day for Chris Pratt.
    • Apr 22, 2017
  • Trump Issues Disaster Declarations for 11 Southern Idaho Counties Ravaged By Winter Storms

    Trump Issues Disaster Declarations for 11 Southern Idaho Counties Ravaged By Winter Storms

    "It’s important to remember that areas of Idaho beyond these 11 counties also were impacted and now face the threat of serious flooding as a result of our heavy winter snowfall. This is great news, and there should be more to come.”
    • Apr 21, 2017
  • More »

© 2017 Boise Weekly

Website powered by Foundation