Meadow Gold Ice Cream and Denali, a flavor production company based in Michigan, teamed up on July 14 for four hours of free ice cream and cash donations in support of local Salvation Army stores. For every dollop of ice cream scooped, Denali donates $1 to the Salvation Army.
“We get through 10,000 scoops, hopefully, in a four hour period and raise $10,000 for the Salvation Army,” said Matt Jackson, Public Relations Director for Denali.
For the last five years Denali has held over 23 fundraising events, donating over $250,000 to Salvation Army stores throughout the country.
Denali provided their signature Moose Tracks flavoring for the fundraiser, along with a $10,000 donation to the Salvation Army, while Meadow Gold donated 10,000 scoops of ice cream to the public. Their end goal was to promote their product while gathering funds for a charitable cause.
“Meadow Gold Ice Cream utilizes Moose Tracks as one of the key flavors in our assortment—it’s one of our best-selling flavors,” said Matt Evans, Utah sales representative for Meadow Gold.
Denali and Meadow Gold contacted the Salvation Army executive advisory board, asking to come to Boise for the event. According to Board Vice Chairman Ryan McFarland, this is the first year the event will be held in the City of Trees.
"They're here to support the Salvation Army, and we're here to support them," Mcfarland said.
In addition to the ice cream, patron Peggy Birkinbine told the BW she was excited to help raise funds for the Salvation Army.
"They do a lot for our community in a variety of ways," Birkinbine said. "They help the homeless;, they're church-involved and they are just great."
The Salvation Army invited Service Unit 28 of the Girl Scouts, as well as Wells Fargo representatives and other interested groups, to scoop ice cream for the event.
Service Unit 28 director Mandy Green and her troop of girls helped hand out ice cream for one hour of the four hour-long initiative. The service unit has taken part in several fundraisers with the Salvation Army in the past and jumped at the opportunity to do so again.
"We're just trying to do our part in the community," Green said.
The Grove Plaza filled with moose heads as children roamed through the courtyard, sporting their Moose Tracks headbands and holding ice cream cones.