In 2014, Boise Weekly
sat down with Fanci Freez owners Chris and Meagan Bauer, who talked about a lofty goal: to sell 100,000 milkshakes and Boston shakes that year
. They achieved their goal and then some, selling 102,000 shakes.
“We did it, man,” Chris told Boise Weekly
The Bauers said they want to sell 110,000 shakes in 2015. What’s more, they’ve recently built a $200,000 food truck that made its debut at the McCall Winter Carnival earlier this year. The truck contains a full cooking line, deep-fryers and milkshake blenders—all of which can ordered at the counter or at the truck’s portable drive-through window. Since finishing the truck in November 2014, the Fanci Freez team has taken it to every event possible to let people know the iconic burgers-and-shakes joint is mobile.
While the Bauers were “pretty bummed” they wouldn’t be able to get into the Western Idaho Fair, the truck is scheduled to make appearances at the Canyon County Fair (July 23-26, Canyon County Fairgrounds) and the Mountain Home Music Festival (July 31-Aug. 2). When it isn't feeding festival goers, the Fanci Freez food truck will be in the parking lot of the Like-Nu Car Wash at the corner of Latah and Alpine streets on the bench. It will be open Tuesday-Saturday, noon-9 p.m., closed Sunday and Monday.
“It’s a matter of getting penciled in and scheduling,” Chris said.
Notably, the truck made an appearance at Treefort Music Fest 2015, commanding long lines for hamburgers and shakes. More notably, the truck beat a hasty exit during the festival on March 21, when Fanci Freez employee and part-owner Joyce Kellogg went into labor while working the cook line. She later gave birth to a baby girl, Ava.
“We figured it’d happen at Treefort,” Kellogg said.
Joyce Kellogg and her husband, Tyler, entered into an agreement in October 2014 to purchase 40 percent of Fanci Freez from the Bauers, and the food truck was their idea. The Bauers said they were initially hesitant about investing in a food truck, but the Kelloggs said it has helped them “build the brand” in the Treasure Valley and beyond. Between now and October, when they’ll park the truck for the winter, is to make the food truck a staple for festivals and large-scale events.
“Next year we’ll be able to set definite sales goals,” Tyler said.