New research has shown that hot chocolate served in an orange cup tastes better than hot chocolate in another color cup.
The new research does not just apply to hot chocolate but all beverages.
"The color of the container where food and drink are served can enhance some attributes like taste and aroma," said study co-author Betina Piqueras-Fiszman, a researcher of the Universitat Politècnica de València in Spain, according to LiveScience.
Researchers at Polytechnic University of Valencia in Spain and Oxford University used 57 participants to taste four samples of hot chocolate served in mugs of varying colors - white, cream, red and orange.
LiveScience reported that those drinks served in the orange and cream cups were found to be the tastiest despite it being the exact same stuff that was in the other mugs.
“These results are relevant to sensory scientists interested in how the brain integrates visual input (such as color), not only from the food itself, but also from the container, packaging or plateware from which it is being consumed,” the report read.
The new findings contribute to growing evidence that says taste is influenced by many factors unrelated to the actually taste of the food.
Medical News Today reported that previous studies have shown that food served on white plates tastes better than appetite-suppressing blue and that yellow stimulates the appetite.
The study was published in the Journal of Sensory Studies.