Earth Day's over, now it's time for "worth" day.
Wednesday, April 30, marks World Trade Day, when it's all about the money, and anybody who's anybody involved with international business in Idaho will be there.
Hosted at the Boise State University Student Union Building, the full-day conference is a how-to guide for nearly 300 Idaho companies--from mom-and-pops to large corporations--hoping to expand across seas and time zones.
This year, expect presentations on the economies of countries like Germany, Australia and South Korea, as well as talks on the importance of intellectual property protection, tips on navigating international sales and how to finance exports.
The day ends with a networking reception, where business owners can meet with those in the know and make connections that could help turn a startup into a multinational conglomerate.
Gov. C.L. "Butch" Otter is set to open the event bright and early Wednesday morning.