The Internet has a brilliant ability to cater to niche markets. Take, for example, dudes with a taste for small batch artisanal food products who are too lazy to scour the Web for said products. Enter The Mantry Company, which promises to help burly bon vivants "discover the best of America's farmers' markets without ever leaving your couch."
Based in New York City, Mantry assembles monthly themed packages of between six and eight craft, artisan and small batch food products, then delivers them directly to your door in a wooden crate handmade in Brooklyn.
Past boxes have included the Bourbon Breakfast—"Everything you need to have the boys over for Sunday morning brunch"—with bourbon barrel-aged maple syrup, bourbon barrel-aged Worcestershire sauce, skillet bacon spread, bourbon blueberry jam and stone-ground pancake mix.
Another box, Into the Wild, featured items like birch syrup caramel, Douglas fir tip tea, bison strip jerky and alder-smoked Alaskan sea salt, "because wandering alone into the wilderness should be left to the grizzly man."
To drive home Mantry's American-apparel-for-bearded-foodies feel, its models include an aviator-sporting hipstress in red flannel forking down a pile of pancakes, and a snow-sprinkled babe pouting in a fur vest while cradling an axe.
All this hipness only costs you manly men $75 a basket.