Nancy and the Lucky Bums
That Nancy Napier sure is one lucky bum. Or at least, she works with them. Napier, a business professor at Boise State, has been helping a Boise business expand its reach to Germany. Boise-based Lucky Bums, a ski and snowboard equipment company focused on children's gear, has been working with German university students to research market information.
Jeff and Julie Streeter, owners of Lucky Bums, worked with Napier and Boise State's Global Business Consortium to get on-the-ground market research from the German students, who met with them this week via video-conference. International marketing students from the Applied Sciences University at Heidelberg talked with Lucky Bums and several other Idaho companies, helping them with product testing.
"The project is a perfect example of the ways that international relationships among universities can have benefits far beyond student or faculty exchanges," Napier said.
News Flash: Broncos Sell
From the no-duh department: Boise State merchandise is selling at an all-time high these days. The university bookstore recently set a one-month record for sales of Bronco merchandise in just two weeks. As of December 18, the store sold $465,000 in total net sales of Bronco insignia merchandise, blowing away the previous monthly record set in December 2004.
Unlike other retailers, the Boise State Bookstore and Bronco Shop, which are owned and operated by Boise State, return 100 percent of their profits to the university.
"It is great news for the students of Boise State, who will benefit from the availability of additional scholarship dollars in future years," said Kim Thomas, Bookstore director. In fact, sales during the first 17 days of December surpassed annual sales in years prior to 2001. Since December 3, the Bookstore has shipped nearly 2,000 online orders, totaling $108,000. States with the highest sales volume are Idaho, California, Oregon, Washington, Arizona and Texas.