Idahoans often struggle to describe the whereabouts of their home state. "Iowa?" non-natives often ask, a quizzical look screwed onto their faces.
In 1973, ahead of a visit from his wife's Norwegian relatives, Idaho photographer Jan Boles opted to have some fun with the inevitable Iowa/Idaho mix-up.
He crafted a T-shirt design with an outline of the Gem State with pastoral images—but labeled "Iowa."
"It's a play on the whole notion that Idaho doesn't show up in the United States for most people who live anywhere east of Iowa," said Juliana McLenna, co-owner of screen-print studio Fawn and Foal, which produces the shirts.
After spotting the design on a friend—one Boles crafted for a limited run sold during Modern Art 2009—McLenna managed to track down its creator. After inking a licensing agreement with Boles, Fawn and Foal now offers new prints of the tee in various styles, which are available online or at The White Pine Boutique in Nampa.
The Iowhat? is printed on silvery, 50/50 cotton and polyester blend T-shirts from American Apparel, available for adults in extra small, small, medium and large for $24. Toddler sizes are available in 2, 4 and 6 for $20. For babies, a tan, organic onesie from American Apparel comes in two sizes for $18, printed with eco-friendly inks.
"We're also going to do tote bags and tank tops in the next couple of months," said McLenna.