Sunday, June 3, 2012

Idaho Liquor Division Open to Working with Five Wives Vodka Makers

Posted By on Sun, Jun 3, 2012 at 10:25 AM

Idaho could see sales of Five Wives vodka, a brand previously rejected by the Idaho State Liquor Division, if an appeals process is initiated.

The liquor was never picked up for sale on state liquor store shelves, after the ISLD decided that the vodka wouldn't do well here. They cited the product's average taste, already competitive price point and most controversially, the product's risque packaging.

Bearing a picture of five women lifting their skirts, the ISLD wrote to distributor Elite Spirits in Boise that the brand was offensive to a segment of Idaho's population. News immediately linked this to a perceived reference to polygamy from the Five Wives moniker.

But now Five Wives vodka could be sold in Idaho, if the parties can come to an agreement through an appeals process. ISLD Director Jeff Anderson has been in contact with John Challenger at Elite Spirits, and told the Ogden Standard-Examiner that he was willing to listen to arguments for stocking the booze.

The distillery also announced that proceeds from Idaho sales of its "Free the Fives Wives" T-shirts would benefit the July 7 Boise Music Festival, of which the company remains a sponsor.

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