Wednesday, December 26, 2012

Cream and Sugar With Your Caucus? Starbucks Brews Hope For Fiscal Cliff Deal

Posted By on Wed, Dec 26, 2012 at 10:27 AM


Starbucks is using its steaming, hot cups of coffee to brew up some more dialogue on the steaming, hot debate over the fiscal cliff.

Starbucks CEO Howard Schultz sent a letter to roughly 120 Washington, D.C.-area coffee shops urging workers to write "Come Together" on the cups for the rest of the week.

“In the spirit of the Holiday season and the Starbucks tradition of bringing people together, we have a unique opportunity to unite and take action on an incredibly important topic,” wrote Schultz. “Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue.”

When Congress and President Barack Obama broke for Christmas vacation last week, they were no closer to agreeing on a budget plan. Obama is cutting short his Hawaiian vacation to return to Washington tonight to make a final attempt before the Tuesday, Jan. 1, deadline. Congress is expected to back in session Thursday.

Schultz said he plans to widen his marketing blitz on Twitter and Facebook posts, buy coverage on AOL's local news websites, and take out ads in the Washington Post and New York Times later in the week.

"There is something so wrong that we can be here again and not have the ability to put party aside for the betterment of the country," Schultz told Reuters.

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