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Wednesday, April 17, 2013

Gun Violence Debate Will Tweak Movie Rating System

Posted By on Wed, Apr 17, 2013 at 9:40 AM

Supporters of a big change to the motion picture ratings system say refining movie ratings should help parents decide if a film is appropriate for their kids. But detractors think the change is just another way to push more R-rated films into the PG-13 category, allowing more kids to see more violent films.

In an announcement of Tuesday, the Motion Picture Association of America and the National Association of Theatre Owners unveiled a new campaign that will give greater descriptions of why a movie received a certain rating.

For example, the rating might cite "strong carnage" or "war violence."

Additionally, movie studios will begin aligning trailers with the feature presentation that they're paired with. Simply put, an R-rated movie shouldn't be promoted at the showing of a PG movie.

The White House called on the movie industry to better monitor violence in the media since the Newtown, Conn., school shooting.

But critics weren't thrilled with the new campaign.

"I think this is a distinction without a difference," said Tim Winter, president of the Parents Television Council. "A cynical view of the announcement today is, 'How can the MPAA protect themselves and continue a toxic level of violence, especially in PG-13 movies, while providing themselves cover from all the scrutiny?'"

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