Saturday, May 4, 2013

Thinking Pink: Boise Police Roll Out Breast Cancer Awareness Cruiser

Posted By on Sat, May 4, 2013 at 10:18 AM

The Boise Police Department is adding a Susan G. Komen Race for the Cure-inspired patrol car to its 300-vehicle fleet. Don’t let the pink decals fool you; the patrol car is tougher than it appears.

“The vehicle will be used for police service calls for patrol, school resource officers, and other regular department uses," said BPD spokesperson Lynn Hightower. "But it will be pulled from service when needed and used at community events to promote breast cancer awareness."

Hightower said the BPD hopes to inspire at least one person’s life while the patrol car travels over 250,000 miles in its first year.

The vehicle will lead off the Saturday, May 11, Susan G. Komen Boise Race for the Cure, after which it will be placed into service publicizing breast cancer awareness.

“We wanted to keep the same (pink) motif,” said Jason Keeble, co-designer of the new breast cancer awareness cop car. “It incorporates pink and branding with St. Alphonsus, but we wanted it to make it more than an event car; we wanted it to have meaning.”

Keeble and John Varnell from Trademark Sign Co. were approached with the project after designing a new look for the BPD’s fleet in 2011. Saint Al's donated $1,500 to cover the cost of the new pink design.

“So many families are touched by breast cancer,” said Boise Police Department Deputy Chief William Bones. “It’s nice to raise something other than crime awareness. It’s time to stop another thief, one that can take lives”

Officials at Saint Al's said the hospital's Cancer Care Center sees more than 250 individuals diagnosed with breast cancer each year.

“My wife was diagnosed in August of 2011,” said Boise Police Lt. Rob Gallas. “I think (the Komen-inspired police cruiser) is a representation of the fight that she's fought, but also the fact that there's so many people that could benefit by just being aware of breast cancer.”

While his wife won her battle with cancer, Gallas said there are numerous others waging the same fight.

“There isn’t enough pink,” said Molly Nota, race manager for the Susan G. Komen Idaho affiliate. “We need to see pink until we can find a cure.”

The Boise Police Department and Saint Alphonsus Regional Medical Center unveiled the Pink Ribbon Patrol Car May 3.
  • Lauren Bergeson
  • The Boise Police Department and Saint Alphonsus Regional Medical Center unveil the Pink Ribbon Patrol Car May 3.

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