Monday, May 20, 2013

Offensive Radio Ad Pulled By Idaho Truck Dealer

Posted By on Mon, May 20, 2013 at 9:51 AM

In a bungled effort to sell trucks, an eastern Idaho auto dealer has pulled its radio ad that included a derogatory reference to special needs kids.

Idaho Falls' KIDK-TV reports that owners of Pocatello's Cole Chevrolet said it "didn't even cross our minds" that the following was offensive:

"Are you driving a wimpy truck? Do your kids take the short bus so they won't be seen in it?"

But some parents took particular offense.

"I felt really bad," said Meaegan Tsantis, mother of a special needs child. "I just didn't think it was appropriate to be using that and it actually really, really offended me."

To make amends, Cole Chevrolet made what it called "a generous donation" to Special Olympics and would have its marketing team create public service announcements for the nonprofit.

The Special Olympics of Eastern Idaho is set to launch its summer games in two weeks.

"We just hope everyone understands it was a mistake, it's been taken care of and we're definitely sorry," said David Service, sales manager at Cole Chevrolet.

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