Thursday, May 30, 2013

Facebook Gets Strict With Harmful, Hateful Speech

Posted By on Thu, May 30, 2013 at 9:51 AM

Facebook has decided to update is policy on user comments, designating comments that advocate or trivialize domestic violence as hate speech.

Facebook added five steps in order to improve its reaction to misogynistic content:

First, Facebook will review and update guidelines used to evaluate how it responds to reports of hate speech. It will also add training for staff who must evaluate those reports.

Facebook also promises to continue speaking with women’s groups, and will petition to have those groups included in Anti-Defamation League’s Anti-Cyberhate working group.

Most importantly, Facebook pledges to out anyone who posts hateful content; it wants users to stand behind anything they post with their actual identities.

“If an individual decides to publicly share cruel and insensitive content, users can hold the author accountable and directly object to the content,” wrote Facebook vice president of public policy Marne Levine.

Facebook’s announcement came a week after Women, Action and the Media urged the social media giant to take greater action against content that “trivializes or glorifies violence against girls or women.” The group said Facebook users should alert advertisers when their products appear next to offensive content.

According to MediaWeek, 13 advertisers had already pulled their Facebook ads in response, including carmaker Nissan.

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