Tuesday, June 18, 2013

Wake Up and Count the Coffee: Starbucks to Post Calorie Labels

Posted By on Tue, Jun 18, 2013 at 9:03 AM

If the caffeine doesn't wake you up, maybe this will:

Venti Caffe Mocha Whip (nonfat milk): 390 calories
Venti Pumpkin Spice Latte Whip (nonfat milk): 460 calories
Venti Vanilla Latte (nonfat milk): 290 calories
Venti White Chocolate Mocha Whip (nonfat milk): 530 calories
Venti White Chocolate Mocha Whip (whole milk): 630 calories

These and hundreds of other items or combinations are according to CarlorieLab.com.

But beginning Monday, June 25, Starbucks will begin displaying its own calorie counts for coffee and snacks at all of its U.S. locations. The company announced this morning that the labels were in advance of a federal requirement that large American food chains prominently disclose nutrition information.

The U.S. Food and Drug Administration is expected to require chains with 20 locations or more to make similar disclosures by the end of 2013.

But the New York Times reports that researchers at Tufts University found that labels at fast-food restaurants under-reported calories by 7 percent and that 20 percent of the foods surveyed had at least 100 calories more than claimed. The study didn't examine drinks.

"There's no measure in the (federal) regulations to address accuracy," Lorien Urban, one of the scientists who worked on the Tufts study told the Times. "It's yet to be determined how that will play out nationwide."

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