Wednesday, August 14, 2013

Press: North Idaho Performing Arts Legacy May Go Dark

Posted By on Wed, Aug 14, 2013 at 9:14 AM

The show may not go on for one of Idaho's oldest performing arts groups.

This morning's Coeur d'Alene Press reports that the Coeur d'Alene Summer Theatre has notified its patrons that at the end of the current run, the curtain may need to come down for the last time. CST officials said individual ticket sales were down 40 percent this year and season ticket holders have been dropping steadily for years.

"A majority of our audiences are seniors, and a lot of these people are aging out. They can't make it to the theater any more," CST Executive Director Michelle Mendez told the Press. "We've been working very diligently, for four years, to develop a younger audience."

CST runs a 12-week season each year, June through August, performing at the Schuler Performing Arts Center on the campus of North Idaho College.

CST officials said it cost them approximately $10,000 a night to mount a performance. A 2011 tax return indicated that CST annual revenue was approximately $940,000 but expenses were $34,000 higher.

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