Tuesday, October 15, 2013

Black Thursday? Macy's Breaks with Tradition, Opens on Thanksgiving

Posted By on Tue, Oct 15, 2013 at 9:37 AM

Macy's, the retailer linked to Thanksgiving perhaps more than any other store because of its nationally-televised parade, announced that it will open stores on Thanksgiving Thursday instead of waiting for Black Friday. Macy's will open most of its 800 stores at 8 p.m. on Thursday, Nov. 28. The company said the shift would be voluntary for workers and the move is consistent with its retail rivals.

Over the years, Black Friday shopping has inched closer and closer to midnight, with many stores offering pre-dawn bargains. But in 2012, when Target opened at 9 p.m. on Thanksgiving, a number of stores followed suit and now, most of the nation's major chains, including Walmart, Gap, Kmart, Sears, Old Navy and Toys R Us, are expected to be open at some point Thanksgiving Day.

This morning's Chicago Sun Times reports that Macy's employees—most asked not to be named—expressed mixed emotions, ranging from excitement to resignation "that Macy's is in the cut-throat competition for sales on Black Friday."

In 2012, several petitions were created on Change.org, urging chains to keep their doors shut and to allow their employees to stay home for Thanksgiving.

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