Monday, November 25, 2013

Albertsons, Whole Foods Stock Food Bank Shelves With Holiday Donations

Posted By on Mon, Nov 25, 2013 at 1:46 PM

Just in time to launch the month-long holiday season, The Idaho Food Bank is the beneficiary this week of two fundraising campaigns from two of the Treasure Valley's prominent grocers.

Whole Food Markets, which swung the doors of its first Idaho store a year ago, is unveiling what it calls a “Feed Four More” initiative. Simply put, the campaign asks for $5 to provide breakfast for a family of four, or $10 to buy lunch or dinner for the same family.

“This is a first for Whole Foods Market anywhere,” said Matt Collins, marketing and community relations specialist for the Boise store. "'Feed Four More' is a successful in-store fundraiser for us, and now we are using technology to make it easy and convenient for people to give when they aren’t in the store.”

Whole Foods' Feed Four More initiative will run from Thanksgivings to New Years.

Meanwhile, representatives of the Alberstons grocery chain visited the Idaho Food Bank today to hand over $50,000, enough to provide over 150,000 meals to Idaho's hungry. Albertsons' customers donated the equivalent of an additional 920 meals through the store's annual Turkey Box program.

Albertsons is continuing to take donations at its stores and Whole Foods Market Boise's Feed Four More campaign is currently factive at facebook.com/WFMBoise


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