Tuesday, January 14, 2014

It's Now Called The 'Ford Idaho Center'

Posted By on Tue, Jan 14, 2014 at 1:11 PM


The Idaho Center in Nampa got a big boost this morning.

City officials announced, during a specially convened session of the Nampa City Council on the floor of the Idaho Center, that Treasure Valley Ford dealers had signed a $1 million sponsorship contract.

"We're here as a city to acknowledge the contract and approve the contract," said Nampa Mayor Bob Henry.

The resolution passed the council unanimously. 

The deal puts the Ford logo on the freshly named Ford Idaho Center on all FIC ads, endorsements and signage for five years, and negotiations will be concluded in the third year of the contract for an additional five-year deal for an as-yet-unannounced sum of money.

Ford's blue oval logo will also feature on all materials for Ford Idaho Center Arena, Amphitheater and Horse Park.

The Ford dealers that participated in the deal include Bob Bates Ford, Corwin Ford, Gentry Ford, Kendall Ford, Lithia Ford, Mountain Home Ford and Steve's Hometown Ford.

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