Saturday, February 1, 2014

Native Americans From Idaho Appear in Commercial Targeting NFL, Washington 'Redskins'

Posted By on Sat, Feb 1, 2014 at 12:48 PM

Two Native Americans from Idaho are appearing in a two-minute commercial, beginning today and airing up to Sunday's kickoff of the Super Bowl. But the National Football League—and one team in particular—isn't too happy about the commercial's message.

Leo Teton and Alexandria Alvarez, both members of the Shoshone-Bannock Tribes, are protesting the National Football League's continued usage of what they say are offensive sports mascots. In particular, they're not happy about the Washington Redskins. The D.C.-based team has come under increasing scrutiny for its "Redskins" logo.

Indian Country News reports that a video, titled "Proud to Be," is being shown on local stations and networks across the country and includes images of Alvarez, who is the current Miss Indian Nations Queen, and Teton. They both live in the Eastern Idaho community of Fort Hall.

"Cheering for a football team should never include the casual use of a racial slur," said a statement from the National Congress of American Indians."It is important for all teams and all of their fans that the name of the D.C. team is changed.”

Meanwhile, the Shoshone-Bannock Tribes continue their effort to convince the Teton School District in Driggs, Idaho to convince a local high school to change the name of its mascot, also the "Redskins," and a high school in Salmon which continues to use the word "Savages" in its logo.

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