Wednesday, March 26, 2014

New York Times Paywalls Getting Higher, Pricier

Posted By on Wed, Mar 26, 2014 at 10:30 AM

The New York Times announced this morning that it is launching more digital news platforms—behind paywalls.

Dubbed NYT Now and Times Premier, both new services debut Wednesday, April 2.

NYT Now is being promoted as being cheaper than the current, standard New York Times digital subscription, costing about $2 per week (a regular digital subscription starts at $15 per month and goes up to $35 if you want to access content on both a smartphone and tablet). NYT Now will "currate" a selection of Times' content and will also include so-called "native advertising."

Times Premier will cost (are you sitting down?) $45 every four weeks and will include website, tablet and smartphone access to everything, including the ability to share with two family members, behind-the-scenes newsroom insight, and access to two free "TBooks," on single subjects.

The Times announced that more paid digital products are in the works.

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