Monday, June 9, 2014

McDonald's Reports Seventh Straight Month of Dropping Sales in U.S.

Posted By on Mon, Jun 9, 2014 at 9:06 AM

McDonald's reported this morning that it's global sales were up slightly for May ... but that's thanks to its Chinese customers. Sales in its U.S. restaurants continue to drop.

Reuters reports that McDonald's U.S. sales were down for the seventh straight month. The report indicates that the drop in sales comes in the wake of "stiff competition from resurgent rivals such as Wendy's and Burger King, internal missteps that have slowed service, and image-denting protests from its minimum-wage workers."

Last December, demonstrators stood outside a Boise McDonald's at 1375 Broadway, protesting Idaho's minimum wage of $7.25 per hour.

"Hey McDonald's raise the pay—help our econ-o-my today!" shouted a chorus of demonstrators.

Why else should Idaho care when McDonald's says it's struggling? Well, for starters, Boise-based J.R. Simplot is one of its major suppliers, let alone the scores of Idaho farmers who see their spuds heading toward the golden arches.

The United States accounted for approximately 31 percent of McDonald's revenue in 2013. Europe accounts for 40 percent of its revenue.

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