Tuesday, July 15, 2014

Boise Airport Officially Announces New Partnerships with 94.9 the River, Idaho Statesman

Posted By on Tue, Jul 15, 2014 at 10:09 AM

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Officials from Boise City Hall and the Boise Airport are officially announcing something that Boise Weekly readers have know about for a few weeks now: that the airport is about to dramatically re-do its concessions offerings, including some new partners like the Boise Co-Op, 94.9 the River and the Idaho Statesman.

On June 22, we reported that the airport was planning a reset of more than 5,700 square-feet of retail space, designing new concessions that will include:

- The River 94.9 FM store will sell newspapers, magazines, beverages, apparel, electronic gadgets and grab-and-go items from the Boise Co-op. The store will also feature a live on-air stream from the station, and a large HD screen playing video from popular artists. 94.9 FM the River is also promising live "mini-concerts" for visitors.

- The Idaho Statesman store will obviously sell newspapers, snacks and gadgets, as well as local beers and wines. The store will also have a large interactive Statesman display at the entrance.

- The Greenbelt: It's a Boise Thing store will offer several local vendors, with four distinct sections: apparel and gifts from Boise State University, grab-and-go selections from the Boise Co-op, wine and beer from Payette Brewing and Williamson Orchards, and an electronic gadget location featuring Apple products. Additionally, a large HD display will promote notable landmarks such as the Idaho Shakespeare Festival, Hawks Stadium and the Greenbelt.

- The CNBC Store (one of these is already at the airport) will sell the usual selection of magazines, snacks and gadgets.

To sweeten the deal, Paradies-Taters is also promising to make commitments to the Boise Parks and Recreation Department (through its Adopt-a-Park program), make annual donations to the Land Trust of the Treasure Valley and participate in the Treat Our Troops program, delivering items to local military support organizations.

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