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Saturday, March 14, 2015

Video: Have Your Eggs With a Side of (Kevin) Bacon

Posted By on Sat, Mar 14, 2015 at 10:55 AM

click to enlarge kevin-bacon-american-egg-board.jpg
Here's the latest sign of the pending apocalypse: Kevin Bacon is doing egg commercials.

The prolific actor is the new spokesman for America's egg farmers and new ads in print, on TV and online feature Bacon and eggs.

"Nobody knows eggs better than bacon," says Bacon, in the first online ad from the American Egg Board.

A national fear of rising cholesterol levels caused egg consumption to plummet in the 1970s, so producers formed the American Egg Board, which has been promoting eggs' nutritional benefits ever since (the AEB came up with "The Incredible Edible Egg" slogan in 1977). That effort got a big boost when, last month, a government advisory panel working to shape new dietary guidelines said available evidence showed no significant relationship between heart disease and dietary cholesterol.

Now the AEB has gone all Footloose and fancy-free with a new marketing push starring the Hollywood celebrity. 

Someone should have thought of this sooner. 


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