Friday, March 28, 2008

How Not To Win PR Points

Posted on Fri, Mar 28, 2008 at 4:00 AM

So, you say, your resort is in trouble.

Money is tight.

The market ain't great.

How to regain the public's trust? We do not, officially, recommend Jean-Pierre Boespflug's tactic.

Courtesy of KTVB, the news today that Boespflug got arrested for hitting a parked car, then driving away.

Sorry, did we miss the strategy note there? Is this part of the whole "let's-direct-their-attention-elsewhere" tactic? The resort may be tanking, but the CEO? Lawless, I tell you!

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