Monday, June 9, 2008

Making Nice

Posted By on Mon, Jun 9, 2008 at 4:00 AM

Since when did housing developments require public relations campaigns?

We’ve noticed a trend among the latest mega-developments, especially those of a certain controversial nature, to host giant community events or celebrities in an effort to get in the good graces of upset neighbors.

First, Avimore held the Foothills Heritage Festival, complete with Basque Dancers and tours of the planned community­—which just happens to be one of the most controversial developments in the Foothills in years.

Now, Legacy, a 700-acre development between Linder Road and Highway 16, is pulling in the celebrity endorsements.

Soccer star Mia Hamm will be on site on Friday for a special media tour, touting the greatness of what will be Eagle’s largest residential development to date.

When built out, Legacy will bost 1,500 homes, ranging in price from $249,000 to $449,000. Completed homes will range in size from 1,800 square feet to 4,000 square feet.

Funded in large by a Utah-based developer, Legacy is the latest “theme” development. This one is centered around sports, and developers have pulled out all the stops to get some big names signed on.

It will be home to the headquarters of Nicklaus Academies, the training academies set up by golf-legend Jack Nicklaus, as well as the Mark Spitz Swim Academy, Jim Courier Tennis Academy, Hamm-Chastain-Foudy Soccer Academy and Signature Fitness Academy featuring the Brad Duke Speed School.

If this trend continues, we can’t wait to see what’s next: giant retro music festivals, international folk dancing festivals, or maybe a gathering of traveling Mongolian weavers. Who knows, the options are endless.

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