Friday, July 23, 2010


Posted By on Fri, Jul 23, 2010 at 3:24 PM


I suppose it was just a matter of time before Madonna and her daughter Lourdes started their own fashion line.

So now, just in time for back-to-school shopping, their new collection called "Material Girl" will be available at Macy's starting Tuesday, August 3.

I am obsessed with Madonna and have been for almost 30 years. I would expect nothing less from her. It is pretty brilliant to start a whole new revenue stream off of the original Madonna look she created three decades ago. I give her credit, but choose not to encourage my daughter to be a customer (our daughters are about the same age). The last thing I want to encourage my daughter to be is a material girl. It could be argued that this hit song created a whole generation of material girls who will flock to the store to reminisce about 1984 with their own daughters.

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