Tuesday, November 15, 2011

Rolling Stone Fuses Wine and Rock 'n' Roll

Posted By on Tue, Nov 15, 2011 at 2:58 PM


When you think rock 'n' roll, guitar-slaying musicians trashing hotel rooms often come to mind. But when you think wine, you picture pretentious people swirling, sipping and spitting. Well, Rolling Stone Magazine wants to fuse those two worlds.

The concept isn't completely novel. Maynard James Keenan (Perfect Circle, Puscifer, Tool) was featured in the 2010 documentary Blood Into Wine, in which he battled the landscape in the Jerome, Ariz., area to become a winemaker.

Following in Keenan's footsteps, Rolling Stone announced Nov. 11 that it will form the Rolling Stone Wine Club. For $39.95 per shipment, you will receive three bottles of rock-themed wine, along with a one-year subscription to the magazine.

The club is a collaboration between the magazine, IMG Licensing and Wines That Rock, a company of winemakers who draw inspiration from the music they listen to. Labels include the Rolling Stones’ Forty Licks merlot, The Police’s Synchronicity red blend, Woodstock chardonnay, Pink Floyd’s The Dark Side of the Moon cabernet sauvignon and the Grateful Dead’s Steal Your Face red blend.

Visit winesthatrock.com to register, put on one of your favorite albums and grab your corkscrew.

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