Sunday, December 25, 2011

Find Your Potatoes Online

Posted By on Sun, Dec 25, 2011 at 11:00 AM

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Idahoans take their potatoes seriously—we’re kind of forced to, it’s on the license plate, after all. When federal proposals called for cutting back on the amount of potatoes in school lunches, the tubers hit the fan.

How can you fight for the reputation of the mighty potato? Why, you turn to YouTube, of course. The Idaho Potato Commission's signature product has been featured in several online how-to videos under the brand “Average Betty” for years, spreading the gospel of how easy it is to prepare potatoes in a variety of ways. Now the commission is expanding its online offerings with even more tips from Betty—aka Sara O’Donnell.

The IPC has even launched the Potato 101 video series, teaching the spud-hungry masses how to do things like mashing and chopping. Of course, you can even get all fancy with potato blanching lessons.

In a press release, IPC officials said they were thrilled with the more than 36,400 views the Average Betty segments had received to date. Of course, the Honey Badger has been viewed more than 26 million times, but can a honey badger saute potatoes? Well, Honey Badger is pretty badass, so probably.

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