• Buy Idaho

    Good news for the little guy
      In an increasingly hi-tech, global market, convenience has become the golden calf. Consumers expect year-round savings and availability, and independent businesses find themselves unable to compete with the "faster, bigger, cheaper" approach of corporate chains. One-stop shopping behemoths air commercials peppered with "hometown" images, implying that their shelves are stocked with local crops and products designed and produced around the corner.
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