Beer Up for Black Friday 

Payette Brewing marks Black Friday with hefty imperial stouts, porters

In the black hours of the early morning Friday, Nov. 28, when some shoppers are suiting up to battle fellow bargain-hunters for discounted flatscreens, others are hitting the snooze button. Their Black Friday starts at noon and will be decidedly boozier.

In its third year, Payette Brewing Co.'s Black Friday event encourages folks to choose imperial stouts over the material route. The beer blowout highlights dozens of high-caliber, dark and roasty brews—everything from Deschutes' popular Abyss to local heavy-hitters like Edge's Blackwater, a bourbon barrel imperial stout. And this year, the event has relocated from Payette's Garden City headquarters to the roomier Linen Building.

"Because of our expansion here, we have a lot of new equipment coming to the building so our occupancy load went down and we wanted to make sure we had ample enough space for everybody to come down and mingle and not be rubbing elbows the entire time," explained event coordinator Matt Bull.

Last year, Payette's Black Friday drew more than 700 people, and Bull hopes this year's throwdown will be even bigger. The event runs from noon-10 p.m. and will showcase 24 different imperial stouts and porters, including Odell's Gramps Oatmeal Stout, Stone's Imperial Russian Stout, Full Sail's Black Gold and Woodland Empire's Beard of Stars, a 9.2 percent blend of imperial stout and English barleywine dubbed a "burley-wine."

"We have a beer from Evil Twin Brewing, it's called Even More Jesus, it's about 12 percent, and it's going to be a little bit bigger of a beer," said Bull. "It's technically called an American double imperial stout. It's still going to have all of the characteristics of what you would think an imperial stout was—it's going to be dark, it's going to be a little bit heavier, it's going to have a little bit of that kind of chocolatey roastiness."

Payette will be offering its 12 Gauge imperial stout on draft and selling a bourbon barrel aged version of the brew in 22-ounce bottles for $12. The brewery will also be releasing two specialty stouts.

"Both of the stouts that we did are going to be time-released—one's going to be at 2 p.m. and one's going to be at 4 p.m.—and they're going to be actually paired up with some treats from Big City," said Bull. "One's going to be a Mexican chocolate and the other one's actually going to have coffee that's from Big City."

City Peanut will be on hand with a dark-hued brittle made from Payette's 12 Gauge, Archie's Place will serve up hearty food truck fare and Joe Cans will be slinging coffee. Big City and Joe Cans will also be decorating two Christmas trees, which are both up for silent auction with all of the proceeds benefiting Joe Cans.

Entry to the event is free for those 21 and up and commemorative glassware can be purchased for $5. Everything else runs on a token system—each token is $3 and it costs one token for a 5-ounce sample or two tokens for a 10-ounce pour.

"It's a different option; not everybody wants to wake up at 4 a.m. and go out and spend their entire day shopping," said Bull. "And even if they do, they can take a break and come on down and enjoy some libations."

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