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Best ad campaign that should have been rethought 

Idaho Humane Society

Editors' Picks

The Idaho Humane Society is all about getting people to take animals home with them, but we just don't think they meant in the way that one of their ads seemed to advocate. "Take something terrific home for dinner," read the ad, surrounded by a picture of a cute little kitten, followed by the prices for the cats. Remember, Boise, kittens are for petting, not for dinner.

(Sorry, no information is currently available for other years in this same award category.)


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